UTM Link Builder for Shopify Campaigns
Paste your store URL, pick a campaign preset and name your campaign to get a tracked link. Presets fill in the source and medium that Google Analytics groups correctly.
Results
- Your tracked link
https://yourstore.com/products/example?utm_source=newsletter&utm_medium=email&utm_campaign=fall_sale
Values are lowercased and spaces become underscores, because Google Analytics treats Email and email as different sources.
Frequently asked questions
What is a UTM link?
A UTM link is a normal web address with tags added to the end (utm_source, utm_medium, utm_campaign) so analytics can show which campaign sent each visitor.
What source and medium should I use for email and SMS?
Use medium email for email and sms for text messages. Google Analytics groups these into its Email and SMS channels automatically.
What UTM medium should I use for paid ads on Meta, Google and TikTok?
Use cpc for Google search ads and paid_social for Meta and TikTok ads. Google Analytics needs a paid medium such as cpc or paid_social to count visits as paid traffic.
Do UTM parameters work with Shopify?
Yes. UTM tags are part of the link, so they work on any Shopify store URL and Google Analytics reads them. Use lowercase, because Google Analytics treats Email and email as different values.
Should I add UTM tags to links on my own store?
No. Use them only on links from outside your site, such as emails, ads and social posts. Tags on internal links overwrite the real traffic source.
Related tools
Sources and assumptions
Estimates for planning, not financial advice. Check current rates with your provider.